Citibank Pakistan Credit Card Ad Review

Client: Citibank Pakistan
Campaign: Win Rs. 100,000 this Summer

Reivew: With HSBC credit cards making their into the Pakistani market, Citibank comes up with their ad offering one lack rupees to lucky winner. Another reason this ad is here is because of the summer vacations people are going on to and you can expect hot season for credit card companies.

The ad is good, you can note how the fonts used for the caption compliment the font in the Citibank logo. Cool Thing! The image is overall festive and summer fun. The slogan ” Citi Card ho saath main, Duniya hai aapke haath mein!” is umm a little run of the mill and very Indian